American watch company Swatch Group is eyeing the Indian film industry with its brand Hamilton, featured in over 300 Hollywood movies.
Contrary to popular understanding, operators do not manage these incoming votes. It is the channel operators who manage and collate the results of these SMSes. Yet, in terms of revenue sharing, close to 70 per cent of the share goes to the telecom provider while the channels get only 30 per cent.
Indian notebook sales are moving at a scorching pace -- 73 per cent year-on-year in the first quarter of 2007 -- and this is affecting the volume growth in the IT peripherals market.
"Globally, there is an upsurge in the money spent on the Olympics. The effect will now be seen in India as well, with marketers betting more," said Pratab Bose, CEO, Ogilvy & Mather India. At a global level, the 29th Olympics, which will take place between August 8 and August 24, 2008 in Beijing, is likely to attract the highest ad spends to date.
Close to 60 per cent of revenues of Indian IT service providers comes from the US market. With the rupee having appreciated more than 12 per cent over the past year, IT firms have increased billing rates, in most cases for new as well as existing clients.
The concerns have grown after the ICL decided to postpone its tournaments from October 1 to mid-November this year.
As the Men in Blue flew home to a hero's welcome in Mumbai, advertisers are betting over Rs 250 crore in the next 90 days on cricket TV broadcasts -- a hefty 16 per cent of average advertising spends in the festival season.
Players like Rohit Sharma or Dinesh Karthik who could never command more than Rs 10 to Rs 15 lakh can now hope to hit Rs 30 lakh for new deals. Bowler Sreesanth's endorsement tag has shot up from Rs 25 lakh to Rs 40 lakh.
Indian IT firms have been announcing incremental increase in billing rates for quite some time now to counter wage hikes and rising visa costs, to name a few.
Mumbai-based Patni Computer System's stake sale has been stalled, perhaps indefinitely, according to sources close to the development.
In return, the BCCI is offering a revenue share from stadium advertising and gate money but not television rights.
As the Rs 25,000-crore (Rs 250-billion) consumer durables industry has done away with price cuts this year, companies are providing consumers with a new hook -- value-added offers.
The company will be taking its total outsourcing offering to the retailers in the small and medium enterprise category, whereas for the large retailers, it will pitch the best-of-the-breed target solutions to cater to specific problems.
Temptation Foods, the Mumbai-based frozen foods exporter, is all set to revive talks with Marico Industries for buying the food brands Sil and Meal Maker, after receiving the approval of its shareholders to raise Rs 150 crore.
According to a report by AdEx, a division of television viewership monitoring agency TAM Media, air-conditioners accounted for a cool 14 per cent share of the advertising on TV by consumer durables companies.
Infosys spent Rs 70 crore last year on its brand building exercise. The company underlines that it focuses on earning the respect of all its stakeholders.
There will be three other key sponsors, at least one of these is expected to be announced in five days. There may also be seven associate partners.
The US sub-prime lending crisis forced Mumbai-based WNS Holdings to revise its net income guidance by 60 per cent, and this is worrying the $8 billion business process outsourcing sector players and analysts.
Next time you answer the phone, chances are there won't be a caller at the other end, but a recorded message trying to sell a product or service. It doesn't expect an answer, but goads you to punch in a few keys in acceptance or simply hang up.
After having depended largely on direct online marketing since 1990s, Dell's personal computers are now on sale in Wal-Mart stores in the US and Puerto Rico.
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