Shivani Shinde &Amp; Pallavi Jha In Mumbai

Stories by Shivani Shinde &Amp; Pallavi Jha In Mumbai

Advertisers wary of rebel cricket league

Advertisers wary of rebel cricket league

Rediff.com   28 Sep 2007

The concerns have grown after the ICL decided to postpone its tournaments from October 1 to mid-November this year.

Advertisers make hay as Sun shines on Team India

Advertisers make hay as Sun shines on Team India

Rediff.com   27 Sep 2007

As the Men in Blue flew home to a hero's welcome in Mumbai, advertisers are betting over Rs 250 crore in the next 90 days on cricket TV broadcasts -- a hefty 16 per cent of average advertising spends in the festival season.

Twenty20 champs' endorsement fees to double

Twenty20 champs' endorsement fees to double

Rediff.com   26 Sep 2007

Players like Rohit Sharma or Dinesh Karthik who could never command more than Rs 10 to Rs 15 lakh can now hope to hit Rs 30 lakh for new deals. Bowler Sreesanth's endorsement tag has shot up from Rs 25 lakh to Rs 40 lakh.

Can Indian IT cos retain cost advantage?

Can Indian IT cos retain cost advantage?

Rediff.com   26 Sep 2007

Indian IT firms have been announcing incremental increase in billing rates for quite some time now to counter wage hikes and rising visa costs, to name a few.

Patni stake sale stalled

Patni stake sale stalled

Rediff.com   18 Sep 2007

Mumbai-based Patni Computer System's stake sale has been stalled, perhaps indefinitely, according to sources close to the development.

BCCI asks $50-60 m for IPL team ownership

BCCI asks $50-60 m for IPL team ownership

Rediff.com   18 Sep 2007

In return, the BCCI is offering a revenue share from stadium advertising and gate money but not television rights.

Let the hunt for deals and offers begin

Let the hunt for deals and offers begin

Rediff.com   17 Sep 2007

As the Rs 25,000-crore (Rs 250-billion) consumer durables industry has done away with price cuts this year, companies are providing consumers with a new hook -- value-added offers.

HCL bullish on retail growth

HCL bullish on retail growth

Rediff.com   10 Sep 2007

The company will be taking its total outsourcing offering to the retailers in the small and medium enterprise category, whereas for the large retailers, it will pitch the best-of-the-breed target solutions to cater to specific problems.

Temptation in talks to buy Marico, HUL food brands

Temptation in talks to buy Marico, HUL food brands

Rediff.com   7 Sep 2007

Temptation Foods, the Mumbai-based frozen foods exporter, is all set to revive talks with Marico Industries for buying the food brands Sil and Meal Maker, after receiving the approval of its shareholders to raise Rs 150 crore.

A-Cs most advertised consumer durable

A-Cs most advertised consumer durable

Rediff.com   3 Sep 2007

According to a report by AdEx, a division of television viewership monitoring agency TAM Media, air-conditioners accounted for a cool 14 per cent share of the advertising on TV by consumer durables companies.

TCS, Wipro, Infosys increase branding investments

TCS, Wipro, Infosys increase branding investments

Rediff.com   28 Aug 2007

Infosys spent Rs 70 crore last year on its brand building exercise. The company underlines that it focuses on earning the respect of all its stakeholders.

Bisleri may be ICL's first big sponsor

Bisleri may be ICL's first big sponsor

Rediff.com   21 Aug 2007

There will be three other key sponsors, at least one of these is expected to be announced in five days. There may also be seven associate partners.

Sub-prime fear now haunts BPOs

Sub-prime fear now haunts BPOs

Rediff.com   20 Aug 2007

The US sub-prime lending crisis forced Mumbai-based WNS Holdings to revise its net income guidance by 60 per cent, and this is worrying the $8 billion business process outsourcing sector players and analysts.

Machines to make sales pitch on phone soon

Machines to make sales pitch on phone soon

Rediff.com   14 Aug 2007

Next time you answer the phone, chances are there won't be a caller at the other end, but a recorded message trying to sell a product or service. It doesn't expect an answer, but goads you to punch in a few keys in acceptance or simply hang up.

Gartner bullish on Dell India's retail model

Gartner bullish on Dell India's retail model

Rediff.com   13 Aug 2007

After having depended largely on direct online marketing since 1990s, Dell's personal computers are now on sale in Wal-Mart stores in the US and Puerto Rico.

Brands fail to make inroads into PC market

Brands fail to make inroads into PC market

Rediff.com   7 Aug 2007

The PC assembling segment has held firm despite stiff competition from branded players.

Oracle not to delist i-flex for 5 more yrs

Oracle not to delist i-flex for 5 more yrs

Rediff.com   6 Aug 2007

To consider open offer if price falls below Rs 2,100 a share.

Midsize IT cos raising foreign funds

Midsize IT cos raising foreign funds

Rediff.com   1 Aug 2007

Mid-sized Indian IT companies are increasingly adopting the Foreign Currency Convertible Bonds route to raise funds.

Rupee appreciation hits IT majors' revenues

Rupee appreciation hits IT majors' revenues

Rediff.com   23 Jul 2007

The revenue growth rate for Tata Consultancy Services and Infosys Technologies has declined by over 20 percentage points to about 25 per cent from over 45 per cent in the quarter ended June 2006.

Guarding secret data against 'enemies' within

Guarding secret data against 'enemies' within

Rediff.com   17 Jul 2007

Enterprise rights management software, which controls access to any information being floated within an organisation, is set to see widespread use